MIFAFF’s 2010 World Cup Makgeolli Project began in May, and with the goal of promoting the traditional drink to both domestic and international audiences.
To reach the round of 16, initially 32 of the finest varieties of makgeolli were recommended by a panel of 23 relevant experts, based on the drink’s taste, smell and so on.
The final 16 selected were further assessed based on the quality of rice (the liquor’s main ingredient) used-those using locally grown rice were put forward as produce representative of the region. During April, 21 retails stores nationwide, and branches of Shin-se-gye Department store have exhibited the 16 makgeollis, and is expected to be available for purchase once contracts to guarantee the quality of rice and makgeolli have been agreed.
Farmers from 4 1 months 21 retail stores nationwide and in New World Department Store has 16 steel beverage exhibition, will be sold and the future of rice cultivation and cultivation through an agreement with beverage manufacturers even load distribution and the quality is expected to be.
'Turmeric makkolli' is considered to have some health benefits, as it contains ingredients believed to promote blood circulation, provide anti-carcinogens, relieve pain, extravasate blood, as doesn’t leave drinkers feeling hungover. It uses local high-quality rice, provided through contract with Gwangju Rice Processing Complex.
It is delivered to E-Mart and Lotte Mart chains across Korea, and plans are underway to investigate the potential to export to Japan.
On June 12th and 13th, Seoul’s Myeong-dong shopping district will feature a 'G20 Makkolli-Korean food Festival’ to promote regionally produced food and drinks, such as turmeric makkolli, to consumers in the nation’s capital city.
Meanwhile, the government enacted a law to promote industries such as traditional products (active 8th May 2010) to promote these businesses by improving the quality of the locally grown ingredients and recognizing and valuing high-quality goods.
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